We passionately believe that genuine user-centric solutions based on genuine user insights can empower, enrich and energize both people and brands.

By relentlessly pursuing our philosophy since 1969, we have helped clients enhance the quality of life for literally millions of people all over the world. We have developed solutions that make everyday life more accessible, comfortable and convenient. We have developed solutions that reduce anxiety, pain and distress. We have developed solutions that build confidence, increase self-esteem and shape personal identities. And we have developed solutions that stage surprising, pleasurable and unforgettable experiences.

But it has not only about creating value for end-users; we have also created tons of value for our clients. We have developed solutions that build brands, boost sales, and reduce costs. These are just of some of the ways we have helped our clients to create organizational value:

Revenue generation

• Creating sales in new markets or segments
• Boosting sales in existing markets or segments
• Raising unit prices (price premium)

Time and cost savings

• Reducing time to market
• Reducing risk
• Improving teamwork
• Improving quality

• Improving productivity
• Reducing R&D costs
• Reducing manufacturing costs
• Reducing distribution costs
• Reducing customer support costs
• Reducing recycling costs

Brand equity

• Building brand recognition
• Building brand preference
• Building customer satisfaction
• Building customer retention (brand loyalty)
• Encouraging word-of-mouth
• Creating media coverage
• Boosting employee motivation