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Monday, July 19, 2010

Launch: People-driven innovation makes it easier for seniors to send text messages

 
Ergonomidesign has designed easy to use electronics for seniors in collaboration with Doro since 2007. Knowing that 35 % of the elderly have difficulties when sending text messages, the new Doro PhoneEasy 332gsm has been designed with a direct button for SMS. A feature that makes it easier and less complicated to send text messages. The 332gsm has just been launched and it is an elegant and modern mobile phone for elderly between the ages of 65-75 years. At first sight it looks like any ordinary cell phone, but it has several user-friendly features. 

The direct button for text messages is a fine example of people-driven innovation. PhoneEasy 332gsm has, like all other Doro phones designed by Ergonomidesign, been developed in close cooperation with the end users. During user studies, the design team found out about the senior’s needs and preferences in mobile appearances and functions. Increased accessibility for SMS functionality was one of the findings. In line with seniors’ needs and demands this mobile is also equipped with a powerful and clear sound and a crisp and easy-to-read display. To make it even easier to see the display, it is possible to adjust the contrast and also to zoom in on chosen texts. 


 

The Doro PhoneEasy 332 is modern and time adjusted, but still an easy-to-use phone that has a user selected design. It looks like any newly developed high tech mobile phone on the market but is yet better adapted to its user group. And that is exactly what they desire.”, says Jan Puranen, Industrial Designer at Ergonomidesign.

The phone has many features that simplify its use and enhance security for the users. For example, there are three “direct” buttons: an SMS button mentioned above, a separate key lock button and a flashlight button. The phone is also equipped with an alarm button, for any type of emergency. It is available in white and black in traditional mobile phone stores in Europe.

 

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Missionsvägen 24
SE-167 14 Bromma
Sweden

+46 8 506 672 00 info@ergonomidesign.com

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