RTI-Sports Ergon: Advancing Bike Handles

Why are bike saddles designed differently for men and women but not bike handles? The German company RTI-Sports wanted to challenge this and asked Ergonomidesign to design ergonomic, gender-specific handles.

The first bike handles from the RTI-Sports brand Ergon were launched in 2004. Despite the fact that they are quite costly compared to competing handles, RTI-Sports sell more than 50,000 pairs per year. Read more >

Haglöfs: Designed for harsh conditions

"Ergonomidesign's problem solving focus was a contributing factor to the sense of having Haglöfs core values in the bags. The industrial designers who worked with us had a unique competence mix that fitted as hand in glove for this assignment. Looking at the brand from the outside--but with a deep understanding of our values and user needs--Ergonomidesign got it absolutely right” says Lennart Svensson Business Area Manager Hardware at Haglöfs. Read more >

Optimus: Future-Proofing Outdoor Cooking

Sweden-based Optimus is one of the world’s oldest outdoor stove companies. In 2005, Optimus collaborated with Ergonomidesign to develop a strategic platform, revamp the visual identity and redesign existing products.

The outcome is a coherent and future-proof product range that looks and feels distinctly different in a very competitive marketplace. The first line of redesigned outdoor cooking products was launched in March 2006.
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Sail Racing Floater Vest: Setting Trends
 

Once the preserve of athletes and outdoor enthusiasts, sportswear and expedition gear have become mainstream fashion statements. But one of the few remaining holdouts is the bulky, ill-fitting and downright ugly lifejacket.

In 2001, Sail Racing launched a safe and stylish flotation vest that people would feel comfortable wearing both at sea and on land. Imitation is the sincerest form of flattery and by now most competitors sell vests that look suspiciously similar. Read more >