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Kiss in a Tube by Lypsyl: Bringing Beauty to the Brand

Kiss in a Tube is a new series of lip gloss addressing young girls. Lypsyl is known as a Norwegian, traditional lip balm.

Ergonomidesign got a commission from Lilleborg, a leading Norwegian brand building manufacturer of products for personal care, to bring more beauty and glamour to their brand.
Since launch in February 2008 Kiss in a Tube has sold above all expectations. It was sold out even before the advertising campaign started. And this, on the same time as the price increased with 300%.

Optimus: Future-Proofing Outdoor Cooking

Sweden-based Optimus is one of the world’s oldest outdoor stove companies. In 2005, Optimus collaborated with Ergonomidesign to develop a strategic platform, revamp the visual identity and redesign existing products.

The outcome is a coherent and future-proof product range that looks and feels distinctly different in a very competitive marketplace. The first line of redesigned outdoor cooking products was launched in March 2006.
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ABSOLUT MANGO: Turning Flavour Into Visual Experience

A fact commonly regarded as a problem when applying graphics to a bottle is dealing with the optical effects of a bottle filled with liquid. The design team at Ergonomidesign looked at the problem from another angle - as a challenging opportunity. Instead of designing a solution adapted to the limitations, they came up with an innovative design for the iconic ABSOLUT bottle. The result is a design that expresses the complexity and richness of mango flavour, using optical effects to enhance product experience and to make the product stand out in a crowd.