Future Communication Will...

“Future communications will be designed for the constantly changing nature of everyday life and humans, rather than designed for content or fixed technical features,” says Magnus Gyllenswärd, one of Ergonomidesign’s experts on people's interactions with products and services.

Together with his team, Magnus creates new solutions to make everyday as well as working-life easier and more entertaining. “Digital technology is developing extremely fast right now,” Magnus explains.

Studies of upcoming needs and challenges are crucial in keeping one step ahead of the competition. “A lot of our work today is about creating solutions that feel natural to use, emotionally, cognitively and physically. Many people have already gotten used to sharing their experiences in online communities and other connected services.

The Flow

We have taken that thought one step further. The Flow is an in-house project that captures the culture of evolving communications technologies.” says Magnus.

In the future, ‘ringing people up‘ will be a thing of the past. Actions like ‘taking a picture’ or ‘recording a video’ will seem old-fashioned.

“There will be no on/off switch in the future. And no need for the ‘undo‘ button,” Magnus explains. “You will raise or lower your levels of interest and availability in order to be able to quickly return to interesting or special experiences and to allow for different forms of communication.”

Always-aware

The Flow is an always-aware, always-documenting solution. It moves beyond a single-user and single-device point of view. It also lets you take part in other people’s ‘life memories‘.

The Flow is constantly synchronised to an individual’s events, meetings and emotions. “It lets you go back in time and check whether you locked the door or left the stove on. In fact you will be able to rewind your life  and drop in on the meeting you had the day before. Soon everyone will be used to time travelling. And remembering more than they know!” With The Flow, you can keep information overload under control via a personal profile that constantly keeps track of your needs.

It provides you with the recommendations, structure and news that are right for you.And information can also be delivered in less interruptive or less stressful ways.